Interactive Wayfinding Kiosks is an excellent way to make your business known. It doesn’t matter if you’re a small, locally-owned coffee shop, or a national chains like McDonald’s or Dunkin’ Donuts, there is a way for you to make sure your business is found. While traditional marketing efforts can be expensive, there are ways to get your business on the radar of potential clients while not costing you a fortune. The Internet has created a way to reach people who already want what you offer, and you don’t need to spend thousands to do so. If you’re ready to begin exploring these 7 benefits of interactive wayfinding, then here are some ideas that may help:
o You have something unique to offer that is not readily available. Many businesses today have tried to cash in on the interactive revolution, but few have succeeded. If your service has not been well-received by consumers, then it is time to consider investing in an interactive kiosk. This is because good and engaging content attracts good clients and can drive up sales.
o Clients appreciate being entertained while they are waiting for something. People who are waiting in line at a store or in a restaurant often become impatient if they have to wait for long periods of time to get their order. This makes them less likely to return again. An interactive wayfarer will definitely appeal to customers when they are offered something interactive while they are waiting for something.
o Your services are better appreciated when your customers are able to use interactive ways of getting there. If customers don’t feel rushed or challenged while trying to get where they need to go, then they will more likely be satisfied with your services. When they feel good about getting there, they are more likely to come back for another visit.
o Interactive wayfarers are easier to handle. With a busy street, there are often other competing ways of getting where you want to go. For example, someone might be able to take the bus to work with ease but wouldn’t be able to walk anywhere on his own. An interactive wayfarer allows you to show your customers how to get to where they want to go without forcing them to do extra effort. This then makes your customer feel good, improves their satisfaction levels and can even increase your sales.
o An interactive wayfarer also makes for good advertising. Good wayfinding technology can easily attract the attention of people. The more places that see your wayfinders displayed, the more likely they are to come back to your shop or restaurant. People tend to remember good experiences and come back for more. This is very important when it comes to marketing.
o An interactive wayfarer can provide instant feedback. You can easily measure how effective your interactive wayfinding is with regards to bringing the customer to the right pages. With the help of your staff, you can quickly analyze which interactive wayfinding solutions are working and what needs to be improved. This can be done while the customer is being entertained in your store and can provide quick feedback.
These are just some of the benefits of interactive wayfinding. Interactive technology is constantly evolving and being made more user friendly. It is anticipated that the technology will continue to grow and will become more intuitive. With all of the new technologies that are coming out, this interactive design will continue to grow into the future and will soon be as common as regular walking.
Wayfinding should not be limited to driveways and walkways. Retailers should utilize every inch of their store space. Wayfinding allows a retail outlet to make a good first impression. The more places you can put the wayfinding signs, the better. Place them in obvious places such as along aisles, near aisles, and other great ways to bring people through the doors. It is best to place them at least three feet apart so that customers have the maximum exposure to it.
When creating an interactive wayfinding plan, try to think about what types of activities your shoppers might do. If the majority of your customers are going to do some sort of harvesting, then be sure that your interactive signs are easily readable. Signs that say “Sewing Machine” or” Harvesting Area” may be too tempting for customers who are looking to go directly to the fabricating area. This can cause lost revenue.
If you have an interactive wayfinding sign program in place, customers should know where to find it. They should also know when they will see it. There should also be arrows leading to it so that customers can get to it easily. Having the sign out in the open is an effective way of promoting your business.